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NEWS STORIES

Social media influencers set the marketing world on FYRE

If we’ve learned anything from the recent Fyre Festival fiasco, it is that social media influencers have a serious place in the marketing world.

Micro vs. Macro-influencers: Who has more marketing influence?

Influencer Marketing has taken over the social media marketing world as many companies scramble to find innovative new ways to advertise, but are micro or macro-influencers the better option?

How Social Media is Changing the Way Brands Communicate

Brands have quickly realized that in order to stay relevant to today’s generation, they have to be active on social media. 

Global Leaders Take on Social Media

Can you think back to the days when the President of the United States didn’t go on a Twitter rant just about everyday? While our President may be a bit unconventional, it’s has become increasingly important for global leaders to be active on social media.

Guinness world record holder talks conquering the summits and seas of life

Guinness world record holder and BYU alumnus Martin Frey spoke to students about how his adventures around the world taught him the importance of endurance, problem solving, and keeping a positive attitude.

Ghosts, ghouls, and computational thinking: BYU creates educational alternate reality game

BYU students and professors created a new educational, alternate reality game to help get teenagers interested in computational thinking. Funding for the game came from the National Science Foundation (NSF).

BYU student becomes published author in a 'Flash'

Alex Hoagland was not the average 16-year-old boy. Instead of staying up late to play video games or watch television, he was writing a novel. Hoagland, now 21, has published that novel — "Flash" — for all to read.

Campus sexual assault cases shoot new books into the scene

Recent events surrounding sexual assault cases have put BYU in the media spotlight — and not in a good way. New books highlight stories of campus sexual assault, both real and fiction. 

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