NEWS STORIES
Social media influencers set the marketing world on FYRE
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If we’ve learned anything from the recent Fyre Festival fiasco, it is that social media influencers have a serious place in the marketing world.
Micro vs. Macro-influencers: Who has more marketing influence?
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Influencer Marketing has taken over the social media marketing world as many companies scramble to find innovative new ways to advertise, but are micro or macro-influencers the better option?
How Social Media is Changing the Way Brands Communicate
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Brands have quickly realized that in order to stay relevant to today’s generation, they have to be active on social media.
Global Leaders Take on Social Media
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Can you think back to the days when the President of the United States didn’t go on a Twitter rant just about everyday? While our President may be a bit unconventional, it’s has become increasingly important for global leaders to be active on social media.
Guinness world record holder talks conquering the summits and seas of life
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Guinness world record holder and BYU alumnus Martin Frey spoke to students about how his adventures around the world taught him the importance of endurance, problem solving, and keeping a positive attitude.
Ghosts, ghouls, and computational thinking: BYU creates educational alternate reality game
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BYU students and professors created a new educational, alternate reality game to help get teenagers interested in computational thinking. Funding for the game came from the National Science Foundation (NSF).
BYU student becomes published author in a 'Flash'
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Alex Hoagland was not the average 16-year-old boy. Instead of staying up late to play video games or watch television, he was writing a novel. Hoagland, now 21, has published that novel — "Flash" — for all to read.
Campus sexual assault cases shoot new books into the scene
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Recent events surrounding sexual assault cases have put BYU in the media spotlight — and not in a good way. New books highlight stories of campus sexual assault, both real and fiction.